Concept development and asset creation.
In 2017 Ensemble was briefed to brand ALLEN’S new pop-up shop range of sweets and lollies, to help customers rediscover their favourite lollies and engage a younger millennial audience. To do this we created a more youthful sub-brand - ALLEN’S Lollysmiths. I was responsible for the creation of the Lollysmiths brand mark and identity, as well as art directing the rollout of the brand and design of the shop itself.
News and media