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A flow state is the mental state in which a person becomes fully immersed in a feeling of energized focus, full involvement, and enjoyment in the process of the activity. In essence, flow is characterized by the complete absorption in what one does.
Well that’s what Wikipedia says anyway. But this is the Wacom Flow State. The brief was to create a bespoke identity for the Wacom Cintiq Pro 27, their premium product. The creative idea was to visualise the flow state the Wacom allows you to achieve. We created a 3D approach that used the colour of electric energy and movement to craft a suite of graphics and videos for the product.
Part 2 of the project is launching Christmas 2023
Team Creative Directors: Ross Taylor
Creatives: Andrea Vergara & Michael Venner
Design Director: Jess Leonard
Motion & 3D: Alex Burton
Senior Designer: Filipe Alonso
To see the motion work check out Alex’s page