Camp Australia website

Concept development, UX wireframes and website design to relaunch Camp Australia’s fresh new brand approach that set a new industry standard.

The Camp Australia brand has been around for 30 years but its existing brand had become diluted and they needed to reestablish itself themselves as industry leaders. To do this, we developed a vibrant, engaging and unusual approach to their brand. Expanding on their existing brand and pushing it to an entirely new level. Creating a brand that was as fun and dynamic as its services, and showcasing the smiles of the kids they care for.