Portfolio
Portfolio
Lam Research are a leading semiconductor company in the US. This pioneering company pushes the boundaries of what’s possible by believing that there is no limit to how ‘small’ their technology can go. I worked with the Iris Chicago office to define and craft a series of rebranding concepts that focused on the beauty in what’s too small to see, and celebrate discovery and experimentation. The rebrand took colour from their iridescent semiconductor materials, with design cues from scientific journals and research papers.