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Concept development and rollout of packaging and brand assets for the launch of KitKat’s luxury range.
How do you make people fall in love again with an iconic chocolate that hasn’t changed for over 55 years? We launched a limited edition series of pop-up experiences across Australia that saw customers craft their own unique combination of flavours, all packaged in a range of customised designs. The demand was crazy. We sold over 700 Kit Kats every hour and Westifield asked us to extend our stay. The concept stores were so successful that it was rolled out globally.
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