Portfolio
Portfolio
Concept development and rollout for the 2017/2018 campaign.
Both of these campaigns had assets that spanned all touch-points, from OOH to digital, print, experiential and TVC. For the first time these campaigns focused on the feeling of the event rather than the logistics. Creating applications that spoke to the rumble of the engines, the heat and glare off the track, the heartbeat and anticipation of the start line and the exhilaration of being so close to the cars hurtling down the straight.